With the rapid development of national economy, and sufficient material conditions, people pay more and more attention to the deep-seated spiritual needs. Popular culture has become an important part of the proportion of consumer spending, and the performance market, as the main offline method and carrier to undertake this spiritual and cultural demand, is also an important part of China’s public cultural system. As a major country in the cultural and tourism industry, China has the characteristics of “abundant resources, diverse varieties, wide audiences, and huge market potential”. In order to adapt to the market, we are constantly incorporating new technologies, new processes and new equipment. Under the “14th Five-Year” cultural tourism industry plan, we will build a comprehensive benchmark for cultural tourism, strive to build a brand, build an industrial chain, optimize the performance ecology, improve the performance level of the performance industry, and promote the high-quality and prosperous development of the performance industry.
“The Venue 2021” will be held in Shanghai on September 16th, 2021. The summit aims at bringing together leading theatre investors and operators of high-end performance venues, architectural design institutes, leading equipment and service providers to discuss the future development of China’s high-end performance market, opportunities and challenges, exchange technological innovation and cultural innovation, and share experience in the management of high-end performance venues in order to seek the best business partners.